BROTHERHOOD IS LOVE. COUSINS ARE LIKE BROTHERS. FRIENDS ARE CHOSEN FAMILY.
REDVANLY is a modern day tale of two young guys’ bootstrap grind, family and friend hustle to build a brand and new age family business that had more than relevancy. It was born from heart, soul, ambition, vision and passion for sport.
A founder with a caddy salary convinced his Pharma sales rep cousin to be the brand's sole investor while also leading the sales simultaneously going from Dr's offices to golf shops. They built the company from scratch, fueled by the desire to conceptualize a brand for athletes, which was actualized by athletes.
Belief and passion remain the cousins, and now brothers and friends driving force to drop it all, bootstrap a brand from scratch and truly achieve their goals.
Making it happen was the only option.